If like most of my friends you spent your early years schooling in Nigeria? Then in primary school, more likely than not; you engraved or wrote in bold on your class desk “I WAS HERE”.
Some took it further and marked it on their school classroom wall, some others wrote their names on their regular desk, even though they expected to not be in the same class next year!
The question is why did we have this common innate behaviour to declare our presence, in our primordial state of mind?
A follow up question is: Do we still have this innate programming to want people to know we exist or existed and impacted our environs?
The resounding answer is YES!!!
70% of those who did not feel the overwhelming compulsion to declare their presence will have not seen the importance yet of impacting the next generaton with their experience, before the age of 50, or be active with a social media account, if they have one. This is not because they are not brilliant, or can’t author a book, to contribute to school of thoughts, but it will be because the innate desire to proclaim who they are regardless is not strong/bold enough.
For those who have written books or are writing books now, they know they share something in common with all entrepreneurs or business people ie the “Gumption” to take risks, and then experience the fame, success, loss, and ultimately more profits, that is associated with all successful people and collectively successful communities.
It goes without saying, that the wealth of Nigeria, and Africa is more in the Nigerian/African experience (human capital), than all the mineral resources beneath Africa combined. The fact that indeed most Nigerians love watching Nollywood movies, makes the realization and delivery of this wealth to awakened Nigerians more valuable than if the average Nigerian loved reading as much as they watched movies.
For the record, Nollywood is the 3rd largest movie industry, after Hollywood and Bollywood, and Nigeria is 9th in the world for consuming internet data ~ Restructuring or Acculturing of Nigeria 1
Most Nigerians want to be heard, and have the innate ability to express themselves sufficiently to be noticed, if only for a minute or more.
However with technology we can now satisfy our longing to be
1. Profitably relevant, at least using Ecommerce websites in our businesses (professionally)
2. To be noticed in our clique for longer using social media, and perhaps
3. To be noticed for all time using published E-books and books.
All of these are possible and are happening as we speak, increasingly so in leaps and bounds, not just because its possible, but because the technology is now readily available and affordable.
Nigerians are now increasingly known in the following business categories world wide, as in the Debonair Business directory:
Of the categories here, the most important and prevalent one with Nigerians right now, both at home and diaspora, based on demand are:
- Jobs recruitment and training industry
- Nollywood and music industry
- Sales and marketing aka Buying and selling (fashion, cars and in a nutshell “bling”)
All three of these require you to already be an online player, and have a powerful SEO backed campaign website, or get your feet in the door and be a start-up player with a SEO backed campaign website. Either way you are getting noticed and making an important world statement that will not be forgotten in a hurry.
However what should be in demand should be in this order:
- Security and safety systems
- Jobs recruitment and training industry
- Healthcare system
- Fuel and energy systems
The order of preference may not be generally appropriate, but if you examine closely you will notice that the requisite technology and those skilled in them is available, the population and pool talent is abundant, all that is remaining is the aggregation of the rightly skilled persons to see each other online and pull resources as needed on-demand.
This is where “Big data” and our new business directory comes in, and the main reason why you should not only list your business idea, or business idea that has already grown to a functional business, or your business that is growing and seeks to connect with other bigger businesses to fulfill bigger mutual business goals..
Once you have listed your business or business idea, the surging interest alone and higher search engine ranking will naturally convince any half-believing entrepreneur to take the next baby step of launching a “fit for purpose” Ecommerce website, and then business outfit, complete with premises and staff. Which will collectively solve the Nigerian unemployment crisis.
The prerequisites of success apart from knowledge are “guts and wits”, and these cannot be taught in school. You either have it, crave it or you don’t and can’t!!!
To get started, register here now:
~ Greg Ekhator
CEO & E-Business Architect